Why a person acts completely different in front of others, than what he would have been doing, had he been alone? Discuss the group processes that influence an individual’s behavior. Explain the processes involved in group decision making.

When we’re in a group, we have a strong tendency to conform to the norms of that group. This may be due to the fact that, in many ways, groups protect us. In a presociety world, we needed groups—or tribes—in order to protect against predators and acquire enough resources. In modern times, groups protect us from loneliness and/or purposelessness. By conforming, we demonstrate our willingness to be a part of the group, thus increasing the likelihood the group will protect us.

Conformity can be a positive force if the group supports positive behaviors. But our conformity impulse is so strong that it can overwhelm our better judgment. One famous study put participants in a group and asked each member of the group to decide which of three lines was the same length as a fourth line. The answer was obvious, but only one participant was a ___ ________ ________ ______ _______.
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