Discuss the various research methods and ethical issues related to social psychology.

Various research methods related to social psychology are :

Archival Research

Researcher wants to investigate how the presence of passengers in a car affects drivers’ performance. She could ask research participants to respond to questions about their own driving habits. Alternately, she might be able to access police records of the number of speeding tickets issued by automatic camera devices, then count the number of solo drivers versus those with passengers. This would be an example of archival research. The examination of archives, statistics, and other records such as speeches, letters, or even tweets, provides yet another window into social psychology. Although this method is typically used as a type of correlational research design—due to the lack of control over the relevant variables—archival research shares the higher ecological validity of naturalistic observation. That is, the observations are conducted outside the laboratory and represent real world behaviors.

Correlational Research

Social psychologists use correlational research to look for relationships between variables. For example, social psychologists might carry out a correlational study looking at the relationship between media violence and aggression. They might collect data on how many hours of aggressive or violent television programs children watch each week and then gather data how on aggressively the children act in lab situations or in naturalistic settings.

Experimental Research

Experimental research is the key to uncovering causal relationships between variables. In experimental research, the experimenter randomly assigns participants to one of two groups:

The control group: The control group receives no treatment and serves as a baseline.

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