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Stakeholders play a central role in designing advocacy initiatives by shaping priorities, ensuring relevance, and enhancing the legitimacy and effectiveness of interventions aimed at social and behaviour change. They include individuals, groups, and institutions such as community members, government agencies, non-governmental organizations, donors, media, and private sector actors who are either affected by or can influence the issue at hand. Their participation helps ground advocacy efforts in real-world contexts and increases the likelihood of sustainable outcomes. One of the primary roles of stakeholders is in problem identification and agenda setting. Community members and grassroots organizations bring lived experiences and contextual knowledge that help define the issue accurately. Their insights ensure that advocacy initiatives address actual needs rather than perceived problems imposed from outside. This participatory approach aligns with the _______ _________ ________ ___ _____ ____ ________ _______ _______ ____ _____.
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