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The Programme Management Cycle in Social and Behaviour Change (SBC) refers to a structured and continuous process used to design, implement, monitor, and improve interventions that aim to influence individual and collective behaviours for positive social outcomes. It ensures that behaviour change initiatives are evidence-based, systematic, and responsive to the needs of the target population. The cycle begins with situation analysis, which is the foundation of any SBC programme. In this stage, relevant data is collected to understand the social, cultural, economic, and behavioural context of the issue being addressed. It involves _____ ______ _____ _________ ____ ________ ______ ____.
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