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Cost control plays a critical role in the execution of a retail differentiation strategy, especially when viewed through the lens of Customer Value Management (CVM). In retail, differentiation refers to creating a unique value proposition for customers, distinguishing the retailer from competitors. While differentiation often implies added costs—for example, through enhanced customer service, premium store ambience, or exclusive product offerings—cost control ensures that these investments in differentiation are efficient and sustainable. Proper cost control allows retailers to allocate resources strategically, ensuring that every expense directly or ________ _______ __________ ____ ________ _________ ___ ___ ______ ____ ___ ____.
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