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The customer value generation process is a strategic approach focused on creating and delivering products or services that provide superior value to customers, thereby fostering loyalty and long-term relationships. This process begins with identifying the needs, preferences, and expectations of customers. Companies conduct market research, analyze customer data, and segment markets to understand what constitutes value from the customers’ perspective. Once the organization has a clear understanding _____ _________ ___ _____ _______ ______.
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