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Identifying and segmenting customers based on their value to the business is a core component of Customer Value Management (CVM). The aim is to prioritize resources and strategies toward customers who contribute the most value, both in terms of revenue and strategic advantage. This involves evaluating customers across dimensions such as profitability, lifetime value, engagement, and strategic fit. The first step in this process is customer identification, where businesses gather data from various touchpoints including purchase history, frequency of transactions, ________ _________ _____ _______ __________ ___ ___ __________ _____ ____ ______ _____.
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