What is the process of strategic management? Explain.
Strategic management is the process of setting goals, creating strategies to achieve those goals, and implementing those strategies to achieve desired outcomes. It is a continuous process that involves ongoing analysis, planning, execution, and evaluation.
The strategic management process typically consists of four key stages:
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Analysis: In this stage, an organization examines its internal and external environment to identify its strengths, weaknesses, opportunities, and threats (SWOT analysis). This involves analyzing factors such as market trends, customer needs, competitive landscape, and organizational capabilities.
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Planning: In this stage, the organization formulates its strategy based on the analysis conducted in the first ____ _________ _______ ______ _______ ___ ___ ___ ____ ________ ____ ________.
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