What is meant by promotional mix? Explain the factors affecting the promotional mix strategy.

Promotional mix refers to the combination of promotional tools and tactics that a company uses to communicate with its target audience and promote its products or services effectively. It encompasses various elements such as advertising, personal selling, sales promotion, direct marketing, and public relations. Each element plays a distinct role in reaching out to consumers, creating brand awareness, stimulating demand, and ultimately driving sales. Let's delve into the factors influencing the promotional mix strategy:

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