What is meant by buying behaviour? Explain the factors that influence consumer buying decisions.

Buying behavior refers to the process by which consumers search for, select, purchase, use, and dispose of goods and services to satisfy their needs and wants. It encompasses a range of psychological, social, and economic factors that influence individuals' decisions in the marketplace. Understanding buying behavior is crucial for marketers, especially in the agribusiness sector, as it helps them develop effective marketing strategies to attract and retain customers.

Several factors influence consumer buying decisions:

1. Psychological Factors:
   - Perception: Consumers perceive products and services differently based on their experiences, beliefs, and attitudes. Marketers can influence perception through branding, packaging, and advertising.
   - Motivation: Consumers __________ ________ ____ ______ ____ ____ _______ ________ ___ _______ _____.
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