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Digital media refers to any form of media content that is created, stored, distributed, and accessed through digital technologies. It includes text, audio, video, graphics, and interactive content that are encoded in digital formats and transmitted through electronic devices such as computers, smartphones, tablets, and smart televisions. Unlike earlier forms of media that relied on physical or analog formats, digital media operates through binary code and the internet, enabling rapid production, dissemination, and consumption of information. In the context of journalism, digital media has transformed how news is gathered, edited, published, and shared, making communication faster, more participatory, and more global. One of the most important features of digital media is interactivity. Unlike traditional media, where communication is largely one-way—from the producer to the audience—digital media allows users to respond, comment, share, and even create their own content. Readers of online news platforms can post comments, participate in polls, engage in live chats, and interact with journalists through social media. This two-way communication fosters audience engagement and creates a participatory culture. Interactivity also ___ __________ ________ _______ ____ __________.
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