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Communication is a dynamic and continuous process through which individuals share information, ideas, emotions, and meanings using verbal and nonverbal symbols. In journalism and digital media, communication plays a central role because information must be transmitted clearly, accurately, and ethically from the source to the audience. The communication process typically involves several interconnected elements: the sender, message, encoding, channel, receiver, decoding, feedback, and noise. The sender is the originator of the message, such as a journalist, editor, or media organization that intends to convey information to an audience. The sender must first conceptualize an idea and transform it into a communicable form through encoding, which may involve writing text, recording audio, creating visuals, or using digital storytelling tools. The message represents the content or information being transmitted, including facts, opinions, data, or narratives. In journalism, the message must be structured logically and ethically to maintain credibility and avoid misinformation. The channel refers to the medium through which the message travels from sender to receiver. In traditional journalism, channels include newspapers, radio, and television, whereas digital media uses websites, social media platforms, podcasts, and mobile applications. The choice of channel affects how the audience interprets and interacts with the message, as each medium has unique characteristics, speed, and audience engagement patterns. The receiver is the intended audience who interprets the message based on their own background, knowledge, cultural values, and personal experiences. Decoding occurs when the receiver attempts to understand the message, which may lead to accurate or _____ ___ ________ ___ ______ ______ ________ _______ ______.
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