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# Merchandising and the Roles of a Retail Merchandiser Merchandising refers to the process of planning, selecting, presenting, promoting, and managing products in a retail store so that the right merchandise is available to the right customer, at the right place, at the right time, and at the right price. It connects the buying function with selling by ensuring that products selected for the store meet customer needs and contribute to sales and profitability. In retailing, merchandising involves activities such ___ ________ ___ ____ _______ ________ _____ ___ _______ ______.
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