What do you mean by Customer Value Expectations? Elaborate various determinants of the customer value expectations.
Customer expectations refers to the expected perceived value, behavior, service or benefits that the customers seek when purchasing a good or availing a service. They are the result of the ‘learning’ process and can be formed very quickly because even first impressions matter a lot. Once established, these expectations can hold significant influence in decision-making ___ ____ ____ ________ ____ ____ ____ ________ _____.
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