“Customer interaction is a dominant factor in marketing strategies because it’s the interaction with customers which diverts customer’s expectations and perception towards retention and loyalty of customers.” Elaborate.

Customer interaction is a dominant factor in marketing strategies because it’s the interaction with customers which diverts customer’s expectations and perception towards retention and loyalty of customers. Customer experience is playing a single large role in the success of any business, because better customer experience not only increases the sale volume of company but also helps company to form marketing strategies according to the need of the customers, which ultimately increase its market share as well as profit. Loyal customers are undoubtedly a valuable asset to business. Retaining a customer in a business is cost effective than attracting new customers. Existing customers know the business and business also knows them very well and can provide ______ ____ ___ ______ ________ _________ _________.
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