What are the various' customer contact points? Explain their importance for a Retailer?

Customer contact points are those precise moments when a business interacts directly with its customers. Present in both brick-and-mortar and ecommerce retailers, customer contact point examples could include in-person communication, online chats, telephone conversations, company kiosks and, more recently, interactions carried out via innovative technology solutions.

5 types of customer contact points

1. Customer CallPoints

Customer CallPoints can increase sales by enabling customers to request immediate assistance through the click of a button. Instead of hunting down that elusive employee for a stock or price query, customers simply press the button and communicate with your staff colleagues clearly through a speaker, via their headset, from any location within the store.

2. Live chat tools

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