What are the major purposes of public relation exercise? Explain the advantages and disadvantages of the same.

Public relations (PR) plays a crucial role in the retail industry, contributing to the overall success of retail operations and store management. The major purposes of public relation exercises in this context are multifaceted, ranging from building a positive brand image to fostering customer loyalty and managing crises effectively.

1. Building and Maintaining a Positive Brand Image:
One of the primary purposes of public relations in retail is to establish and maintain a positive brand image. Retailers use PR to communicate their brand values, mission, and commitment to customer satisfaction. Through press releases, media interactions, and community engagement, retailers aim to create a favorable perception of their brand, influencing customers to view them _____ ________ ________ ___ ____.
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