Describe the concept of high and low involvement consumer behaviour. Also explain characteristics of consumer with low involvement with a product category.

High and low involvement consumer behavior are two contrasting concepts that play a crucial role in understanding how individuals make purchasing decisions. These concepts are particularly relevant in the context of retail operations and store management, where understanding consumer behavior is essential for effective marketing strategies and product placement.

High Involvement Consumer Behavior:

High involvement consumer behavior refers to situations where consumers are deeply engaged in the decision-making process before making a purchase. This typically occurs when the product is perceived as important, expensive, or carries a high level of personal or social risk. Examples of high involvement products include cars, __________ ______ _______ ____ _________ ____ ____ ____ _____.
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