What are the different methods of quantitative data collection? Discuss in detail the questionnaire method of quantitative data collection.
Quantitative research measures attitudes, behaviours, opinions and other variables to support or reject a premise. This is done by collecting numerical data, which is easily quantifiable to identify “statistical significance”.
“Numerical data” is collected using close ended questions, such as Likert scales or multiple-choice question types. Once you’ve shared your survey with your target audience, the responses for each answer option is easily quantified.
There are several methods by which you can collect quantitative data, which include:
- Experiments
- Controlled observations
- Surveys: paper, kiosk, mobile, questionnaires
- Longitudinal studies
- Polls
- Telephone interviews
- Face-to-face interviews
The method by which you collect quantitative data can impact your participant’s responses. For example, participants taking part in an experiment are unlikely to make the same choices as they would in a social context.
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