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Trait theory of personality is a psychological framework that explains consumer behavior by identifying stable and consistent characteristics, or traits, that influence an individual's actions, preferences, and decision-making patterns. In the context of consumer behavior, traits are enduring qualities that determine how consumers perceive products, evaluate alternatives, and make purchase decisions. Trait theorists argue that personality can be broken down into measurable dimensions, ______ _______ ________ __________ ____ _______ ________ _______ _________.
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