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The social-psychological Neo-Freudian theory explains consumer behaviour by emphasizing the role of social relationships, personality development, and cultural influences rather than unconscious sexual drives. Neo-Freudian thinkers such as Karen Horney, Alfred Adler, and Erich Fromm modified Freud’s original ideas by focusing on how individuals interact with society ______ ________ _______ ____ _______ _________ _______.
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