Today, non-stone retailing is in the forefront of every retail business. Discuss the statement by identifying/picking up any two non-store retail businesses of your choice which have been successful in relation to their brick and mortar stores.

Non-store retailing refers to the methods of selling products and services outside the traditional physical retail outlets or brick-and-mortar stores. With the rapid advancement of technology and changing consumer preferences, non-store retailing has gained significant momentum and has become a critical part of the retail ecosystem. This shift is evident as many retailers have expanded or even prioritized their non-store channels to complement or, in some cases, surpass their physical store presence.

Two prominent examples of non-store retail businesses that have achieved remarkable success alongside their brick-and-mortar operations are Amazon and IKEA.

Amazon started as an online bookstore but quickly evolved into the world’s largest online retailer offering a vast range of products across multiple categories. Although Amazon does not have a traditional brick-and-mortar presence in most markets, it serves as a benchmark for non-store retailing success. Amazon’s ______ _______ __________ _______ ______ ___ ________ ____ __________ ____ _____.
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