Why is merchandizing assumes greater importance in organized retailing. Discuss.

Pick up one garment retailer and another premium footwear brand and discuss their merchandising activities such as sourcing merchandising planning and supply chain issues pertaining to their respective business.

Merchandising holds a vital position in organized retailing because it directly influences how products are presented to customers, impacting their buying decisions and ultimately the retailer’s profitability. In organized retail, where competition is intense and customers have many options, effective merchandising helps create a unique shopping experience, attracts footfall, and boosts sales. It involves planning and executing the right product assortment, pricing, display, and promotions to meet consumer demands efficiently. Merchandising is also crucial in managing inventory levels to avoid overstocking or stockouts, which affects working capital and customer satisfaction.

In organized retail, merchandising helps retailers align their product offerings with consumer trends, seasonal demand, and ___ __________ ____ _______ _________ _____ _______ _____.
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