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In the dynamic field of entrepreneurship, the environment surrounding business organizations is constantly evolving. Rapid technological change, globalization, shifting consumer preferences, and social as well as environmental concerns create challenges that extend far beyond financial considerations. While access to capital is important, entrepreneurs quickly realize that money alone cannot guarantee resilience or sustainable growth. To prepare effectively for the challenges that the environment poses, non-financial resources play a critical role, as they provide the necessary foundation for adaptability, innovation, and long-term survival. One of the most vital non-financial resources is knowledge. Entrepreneurs need updated information about market trends, regulatory changes, _______ ____ ______ ______ _________ _________ ________ _____ _______ ________ ______.
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