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Marketing to the rural population requires a tailored approach that considers their unique needs, preferences, and limitations. An entrepreneur should start by analyzing the rural market thoroughly, understanding factors such as income levels, cultural values, literacy rates, and accessibility. In the product strategy, the focus should be on affordability, durability, and utility. Products should be designed to meet essential needs and often in smaller or economical packaging, making them _________ ______ ___ ____ ______ _______ _______ _________ ________.
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