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Services are intangible activities or benefits offered by one party to another, which do not result in ownership of anything physical. They are performed to satisfy the needs or wants of consumers and can range from professional services like consulting, education, and healthcare to personal services such as hairdressing and transportation. Unlike goods, services cannot be seen, touched, or stored, making their evaluation by consumers more subjective and dependent on experience or reputation. Services possess distinct characteristics that _____ __________ ______ ____ ________ ____ ___ _____.
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