Question

Study a PR campaign conducted by a state or central government in India. Analyze its objectives, tools used, and impact on the public. Provide recommendations for improvement.

27 Mar 2025
Answer :
Word Count : 574
The 'Beti Bachao Beti Padhao' (BBBP) campaign, launched by the Government of India in 2015, aimed to address the declining Child Sex Ratio (CSR) and promote gender equality. The initiative sought to create awareness about the importance of the girl child and to ensure her education, survival, and protection. The campaign was implemented in select districts with low CSR and was a joint initiative of the Ministry of Women and Child Development, Ministry of Health and Family Welfare, and Ministry of Education.([Wikipedia][1]) The primary objectives of the BBBP campaign were to: 1. Prevent gender-biased sex-selective ___ _______ _______ ___ _________.
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