Word Count : 1311

---

One of the most impactful recent Indian advertisements is Cadbury Dairy Milk’s “Kuch Accha Ho Jaaye, Kuch Meetha Ho Jaaye” campaign featuring Shah Rukh Khan in its Diwali special edition. This advertisement was launched with the unique idea of supporting local retailers and small businesses during the festive season. Instead of simply promoting the chocolate brand, the company created a personalized ad campaign in which Shah Rukh Khan was digitally altered to take the names of small shops and stores, thereby giving visibility to local sellers in a time when large online platforms often dominate consumer attention. The advertisement combined both emotional and rational appeals, while also integrating social responsibility, making it a strong case study for analyzing advertising appeals and their effectiveness through the AIDA model. The advertising appeals used in this campaign are predominantly emotional. The emotional appeal lies in the sense of nostalgia, community belongingness, and cultural significance of festivals in India. Festivals such as Diwali are deeply rooted in Indian tradition and are associated with togetherness, happiness, gifting, and sweetness. Cadbury linked its chocolate with these emotions by presenting it as a symbol of celebration and kindness. The emotional pull is further heightened by featuring Shah Rukh Khan, who is not only a beloved celebrity but also a figure associated with trust and mass appeal. By leveraging his image, the advertisement deepens its connection with viewers who are more likely to resonate with his endorsement. Alongside emotional appeal, the campaign also subtly uses rational appeal. The rational aspect is represented by the socially responsible initiative of supporting small businesses. In the wake of economic challenges faced by local retailers due to the pandemic and the rising dominance of e-commerce, Cadbury’s positioning itself as a brand that helps uplift communities becomes a logical reason for consumers to support the brand. The rational message here is that purchasing Cadbury Dairy Milk is not just about indulgence in chocolate but also about contributing to a cause ____ _________ _________ _____ __________ _________ _________ ______ _______.
_________ ____ ____ ________ ________ ______ ___.
_________ ____ ______ ___ _________ ________.
______ _______ ______ ___ _____.
______ ____ ___ ____ ____ ____ _______ ___ ____ ____ _____ _______.
___ ____ _________ _________ ___.
___ ____ ______ ___ _______ _________ ___ _________ ________ _______.
____ _____ ______ ______ ____ ____ _____ ____.
_________ ________ ______ ___ ______ ______ __________ _______ ________ __________.
___ ______ _________ _________ ____ _____ ___ ______ ___ ____.
_____ ______ ______ _____ _______ _________.
________ _______ ________ ________ _____ _____ ____ ____ _________.
_______ ___ ___ _____ __________ ______ ____.
___ ____ _____ _________ ___ _________ _____ ___ _______ _________.
___ ________ _________ _______ ______ ______.
_____ ___ ______ __________ ______ _______ ______ ________ ___ __________ _________ __________.
___ __________ _____ ______ _______ ________ __________ _____ __________ __________ _________ _____.
__________ _______ ________ _____ _________ ___ ________ _______ ____ __________.
_______ _________ ______ __________ ________ ____ __________ ______ _________ _________ ______.
_______ ____ ________ ____ ___ ____ __________ _________ ___ ________.
______ ___ __________ ______ __________ ________ ___ _________ ___ ________.
_________ ________ _______ _______ ____ ______.
________ _____ ______ ____ ____ ___ ______.
_______ ___ ________ ______ ________ ____ ______.
_____ ___ _____ ___ ________.
_____ _______ ___ ____ ________ ____ ___ ____ ____ _______.
______ _____ ___ _________ ___ ____ ____ ______ _____ ______.
____ _______ __________ _________ _________ ___.
_____ __________ ______ __________ ____ ______ _________ ______ _________ ________ _________ ______.
_____ ______ _______ __________ ______ ___.
___ __________ __________ _____ ____ ___ ____.
_______ ____ _____ ________ _______.
________ ________ ___ ________ __________ _________ _________ ____ _____.
_________ ________ _________ _____ ______ _________ ___ __________ ___ ______ _________ _____.
________ ____ _____ ________ _________ ______ ____ ___ ______.
_______ _________ ___ ______ ______ ___ _______ _______ ___ ___ ________ _____.
______ ___ _________ ________ ____ __________ ___ __________.
____ ____ ________ __________ _______ ______ ___ ______ ___.
_________ _________ __________ ____ _______ ____ ______ _____ _______ ________.
________ _______ _________ _____ _________ _____ ____.
__________ ___ _______ __________ __________ _______ ______ ______ _______.
_____ _______ ___ ______ _________ _______ ________ ____ _________ __________ ______.
_________ _________ _________ _________ ________ __________.
__________ _______ ___ __________ _________ ____ _____ ________ ______ _______ ________.
______ _________ _____ ___ ______ _______ _____.
________ _____ __________ ________ _______ _______ ___ ________ _________ _________.
______ ___ ______ ________ __________ ___.
_____ ________ __________ __________ _______ ________ ________.
_____ _____ ____ ______ __________ ________ ______ ______.
________ ______ ________ ______ ____ ______.
______ ____ _________ ____ _____ ______ ________ ___.
____ _______ _____ ___ ___ __________ __________ ________ ______ ______ ___ _________.
____ __________ ________ ___ ________ ________ _________ ________ _____.
______ ___ _______ ____ __________ ________ ________ __________ _______.
_________ ______ ______ _________ ___.
_________ _______ ___ ___ ______ _____ ___.
_____ ______ _____ ____ ________ ______ __________ ____ ___ _____ ____.
_______ _________ ___ ____ ____ _________ ______ __________.
___ _________ _____ ________ ____ _____.
___ ______ __________ _______ _________ __________ __________ ______ _____ ___ ______ ____.
_______ ______ _____ ______ ___ _____ __________.
______ _____ _______ ______ _____ _______ ____ ___ ________ _______ _________.
______ ____ _________ __________ _____ ___ _________ _______ _______ _________ ____ ________.
_________ ____ _____ ________ _____ ___ _______ ____ ___ ______ ___.
___ _____ ________ ___ __________ ______ ______ __________ __________ ______ ______.
_______ __________ _________ ____ ____ __________ ___ _______ ______.
_________ _________ ________ _________ _________ ___ ________ ________ ____.
___ ________ ____ __________ ____ _________ __________ ___ ______ _______ ___ ________.
__________ __________ ____ _______ __________ ___ _______.
____ __________ __________ ___ _______ _____.
_________ _________ _______ __________ __________ _____ ______ ________ ____ ________ ___.
__________ __________ _____ _______ ______ _________ __________ ___ ________ __________ _________.
_________ _____ _________ _________ ____ _______ ____ ____.
____ _________ ____ ________ ____ ____ ______ ____ ______ ________ __________.
______ ________ ___ ___ ____ ______ _______ ______ ____ __________ ________.
______ ____ ____ _______ ____ __________ _________ ________ _____ ______ ____.
______ _______ ____ __________ _____ _________ ________ ______ ______ _________.
______ _____ ____ _________ __________ ____.
________ ____ ____ _________ _______.
_____ _______ _______ ____ _________ _____ ____ ________ _____.
_________ _____ _________ ______ ___ ___ ________ ____ _____ _____ ________.
________ ____ __________ _____ _________ _______ _______ _____ _____.
_______ ___ _______ ______ ___ _______ _____ _____ _________ _________ _____.
____ ___ ________ ______ ___ ________ _______ ________.
________ _________ _______ _______ ___ _____ ________ ____ ___ ___.
___ ____ ______ _________ __________.
____ ___ __________ _____ ____ __________ ____ __________ ___ ___.
___ ___ _____ _______ _______.
______ __________ _______ _______ ______ _____.
_______ _____ __________ _____ __________ _______ _________ _________ ____.
____ __________ ________ _____ _______ ________ _________ _________ _______.
_____ ________ ______ __________ _____ ____ ______ ________.
____ __________ __________ ______ ____ _________ _______ __________ _________.
____ ________ ________ __________ _______ _________ __________ ___ ________ _____ _______.
_______ ________ ____ ________ ___ ________.
___ _______ _______ _________ __________ ____ _________ ______.
__________ ____ ______ ______ __________ _________ _____ _________ _______ ________ __________.
_____ _________ __________ _________ ___ _____ _______ _____ ____ __________.
___ _____ _____ ___ __________ __________ _____ _______ _________ _____.
____ _____ _________ _________ _________.
_____ ______ ___ ________ _________ __________ _______.
______ __________ ____ ______ _________ ______ ______.
____ ______ ________ ___ ______ __________ __________ _______ ____ __________ _____.
________ _________ ___ _________ _________.
___ ____ _________ ___ ________ ____ ________ ___.
________ _____ ________ _______ _____.
________ _____ ___ _________ ________ _____ _____ _____ ______.
_______ ___ ________ ___ ____ __________ _______ _______ ________ ________ ___ __________.
_______ ________ ___ _________ _______ _____ ____ ________ _________ ___ ____.
______ ______ _____ _____ ___ ___ ___ _____ ___.
________ ___ _____ _________ _______ __________ ______ __________ ______ _____ ___ ____.
_______ _____ __________ _______ _________ _____ ___ ________.
_____ ____ ____ _______ ____ _______ __________ ______ ____ _______ _____.
Get Full Answer on WhatsApp