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Creativity, invention, and innovation are closely related concepts in business organisation and management, but they represent different stages and activities involved in generating and applying new ideas. Understanding the differences among them is important for organisations because successful businesses need not only creative ideas but also the ability to convert those ideas into useful products, services, processes, or business practices. Creativity refers to the ability to generate new, original, and useful ideas. It is primarily concerned with imagination, thinking differently, and finding alternative ways of solving problems. Creativity may arise from an individual employee, a team, or an organisation. In business, creativity can help in developing a new advertising campaign, designing a different packaging style, finding a new method of serving customers, or identifying an alternative way to reduce costs. Creativity does not necessarily result in a physical product or commercial success. ______ ______ _______ __________ ____ _________ ___.
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