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Self-Help Groups (SHGs) play a significant role in rural marketing by promoting economic development, empowering rural communities, and creating sustainable livelihood opportunities. An SHG is a small voluntary association of individuals, mainly women, who come together to save regularly, access credit, and undertake income-generating activities. These groups have become an important link between rural producers and markets. SHGs encourage the production of locally made goods such as handicrafts, ____ _____ _______ __________ _____ __________ __________ ________ _______.
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