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Corporate Social Responsibility (CSR) refers to the responsibility of business organisations to contribute towards social, economic, and environmental development along with achieving their business objectives. In the context of rural marketing, CSR plays an important role in improving the quality of life of rural communities and supporting sustainable rural development. Companies undertake various CSR activities to address rural problems such as poverty, lack of education, poor healthcare facilities, unemployment, and ___ ________ ______ _________ _________ _____ ________ _______ _______ ___.
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