Research Paradigms

Research paradigms in communication research refer to the underlying frameworks that guide how researchers approach the study of communication phenomena. These paradigms shape the questions asked, the methods used, and the interpretation of results. There are three major research paradigms: positivist, interpretive, and critical.

The positivist paradigm is grounded in the belief that reality is objective and can be measured. ___ __________ __________ __________ ______ ____ ________.
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