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The Likert Scale is a widely used tool in communication research methods to measure attitudes, opinions, or perceptions. Developed by Rensis Likert in 1932, it provides a quantitative approach to understanding subjective responses. The scale typically consists of a series of statements related to a research topic, and respondents are asked to indicate their level of agreement or disagreement on a ______ _______ ________ ___ _____ ________ _________ ___ ___ ________ ________ _______.
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