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Snowball sampling is a non-probability sampling technique often used in communication research to identify and recruit participants from hard-to-reach or specialized populations. It begins with a small group of initial respondents, often called “seeds,” who meet the study’s eligibility criteria. These respondents are asked to refer others within their network who share similar characteristics or experiences relevant to the research. __________ _______ _________ _______ ______ _____ ________ ____ ______ _________.
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