Research Paradigms

Research paradigms in communication research refer to overarching frameworks that guide how studies are conducted, influencing methodologies, assumptions, and interpretations. These paradigms shape the way researchers approach questions, collect data, and analyze findings.

The positivist paradigm is rooted in objectivity and empirical observation. It assumes that reality is measurable and independent of human perception. Researchers using this paradigm rely on quantitative methods _______ _____ ________ ____ _______ ___ ________ __________ _______.
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