Snowball Sampling

Snowball sampling is a non-probability sampling technique used in communication research and other social sciences when studying hard-to-reach populations. It relies on existing study participants to recruit future subjects, creating a chain referral system. This method is particularly useful for researching marginalized groups, hidden populations, or communities with strong ________ ______ _________ _______ _________ ____ _________ ________ ________ ______ ________ ______.
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