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Relationship marketing is a strategic approach in marketing management that focuses on building and maintaining long-term relationships with customers rather than solely aiming for short-term sales. The goal is to foster customer loyalty, trust, and engagement through consistent, personalized, and value-driven interactions. Unlike traditional marketing, which emphasizes the “4 Ps” (product, price, place, promotion), relationship marketing prioritizes customer satisfaction, retention, and ___ ________ ______ ____ _______ _______ ______ ____.
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