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Publicity strategies in marketing management involve unpaid, non-personal promotion of products, services, or the organization through various media channels to enhance brand awareness and credibility. Unlike advertising, which is paid, publicity relies on third-party endorsements, news coverage, and public interest stories. Effective publicity helps create a favorable image, generate interest, and influence consumer perception without direct promotional costs. A key strategy is media _____ __________ __________ ___ _________ ___.
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