Consumer's decision to purchase a product is influenced by a host of factors.

Publicity strategies

 Relationship marketing

Brand extension with brand loyalty.

"There are so many inter-linkages between services and products in several instances.

 Explain the concept of market segmentation and why it is important for businesses. Identify and describe three different market segmentation strategies and provide an example of a company that uses each strategy effectively.

Classify the different types of intermediaries and provide examples of each type in the context of a consumer goods market.