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Regression analysis is a statistical technique used in marketing research to examine the relationship between a dependent variable and one or more independent variables. It helps researchers understand how changes in one factor influence another factor and is widely used for prediction, forecasting, and decision-making. In marketing research, regression analysis is mainly used to identify the impact of marketing variables such as price, advertising expenditure, product quality, distribution channels, and customer satisfaction on outcomes like sales volume, market share, and consumer _________ ________ _______ ________ _______ _________ _______.
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