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After the collection of data, the researcher must process it systematically to ensure that the information is accurate, meaningful, and suitable for analysis. Data processing includes editing, coding, classification, tabulation, and presentation of data. These steps improve the quality of research findings and support effective marketing decisions. Editing is the process of examining the collected data to detect and correct errors, omissions, inconsistencies, and inaccuracies. It ensures that questionnaires are complete, responses are legible, and the information is logical and consistent. Editing may be carried out in the field by the interviewer or in the office by the researcher. Proper editing enhances the reliability and validity of the data and reduces the possibility of misleading conclusions. Coding is the process of assigning symbols or numerical values to responses so that they can be entered into a computer and analyzed statistically. For example, male _______ ________ _______ _________ _______ ________ ______ ___.
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