Market skimming and penetration pricing strategies.

 Explain the concept of market segmentation and why it is important for businesses. Identify and describe three different market segmentation strategies and provide an example of a company that uses each strategy effectively.

 "The environment becomes important due to the fact that it is changing and there is uncertainty".

Brand extension with brand loyalty.

Consumer's decision to purchase a product is influenced by a host of factors.

Classify the different types of intermediaries and provide examples of each type in the context of a consumer goods market.

Publicity strategies