Marketing research and Marketing information system

Question

06 Sep 2023

Answer :

Word Count : 372

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Criteria	Marketing Research	Marketing Information System (MIS)
Definition	The systematic process of collecting, analyzing, and interpreting data to solve a specific marketing problem or gain insights into consumer behavior and market trends.	An organized framework or system that gathers, stores, manages, and retrieves data and information relevant to marketing decisions and activities.
Purpose	To provide in-depth and often customized information for addressing specific marketing questions or issues.	To provide ongoing, structured data and information support for routine marketing decisions and activities.
Nature