Compare and contrast the concept of micromarketing with that of mass customisation.

Micromarketing and mass customisation are both marketing strategies that aim to cater to individual customer needs and preferences. However, there are some key differences between the two approaches.

Micromarketing attempts to understand customer behaviour at a highly granular level in order to segment the market into very small niches. It uses detailed customer data and analytics to target individual customers or small customer groups based on their specific attributes and preferences. Demographic factors like age, gender, income level as well as psychographic traits related to lifestyles and values are analysed to create narrow customer profiles.

Mass customisation, on the other hand, allows for a degree of product customisation based on customer choices but markets to a broader customer segment. Rather ____ _________ ________ ______ _________ _________ __________ _______ ___ ____ ________ ____.
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