Market skimming and Penetration pricing strategies

Question

06 Sep 2023

Answer :

Word Count : 267

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Criteria	Market Skimming	Penetration Pricing
Objective	Maximize revenue and profit by targeting early adopters and price-insensitive customers.	Gain market share quickly by setting a low initial price to attract a broad customer base.
Initial Price	Set a high initial price, often above the market average.	Set a low initial price, typically below the market average.