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Integrated Marketing Communication (IMC) refers to the strategic coordination and integration of various promotional tools and communication channels to deliver a consistent and clear message about a brand, product, or service to the target audience. It aims to ensure that all forms of communications and messages are carefully linked together, providing a seamless experience for customers across all touchpoints. IMC includes ___ _______ _____ __________ ___ __________ _________ ____ ____.
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