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The choice of channels of distribution is a critical decision in marketing management as it directly influences how efficiently a product reaches the end consumer. Several factors determine this choice, and they can be broadly categorized into product-related, market-related, company-related, and environmental factors. Product characteristics play a vital role. Perishable goods or those requiring after-sales service, like dairy products or electronics, need __________ ____ _____ ________ __________ _________ __________ _______ _____ ________ ___ _________.
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