How do Marxist theories analyze media as an instrument of ideology and class domination in society?

Marxist theories analyze media as a crucial instrument of ideology and class domination by emphasizing its role in maintaining and perpetuating the power structures of capitalist societies. Rooted in the ideas of Karl Marx and further developed by theorists such as Antonio Gramsci, Louis Althusser, and members of the Frankfurt School, Marxist perspectives view media not as a neutral or objective entity, but as a tool employed by the ruling class—the bourgeoisie—to shape public consciousness and sustain their hegemony.

In the context of development communication, Marxist theories suggest that media often serve the interests of dominant economic and political elites rather than promoting equitable development. Media systems, according to this view, are embedded within the capitalist mode of production and operate under the logic of profit. This _________ __________ __________ ___ _____ _____ _______ ________ ___ _________.
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