What are the key assumptions of Cultivation Theory, and how does it explain the impact of media on audience perceptions of reality?

Cultivation Theory, developed by George Gerbner in the 1960s, is a foundational framework in understanding the long-term effects of media, particularly television, on audience perceptions of reality. In the context of *Research Methods in Development Communication*, this theory provides crucial insights into how sustained media exposure influences beliefs, attitudes, and behaviors related to social development, norms, and cultural practices.

At the core of Cultivation Theory are several key assumptions. Firstly, it assumes that television is a dominant force in shaping society’s conceptions of reality. It posits that over time, heavy and consistent exposure to media content leads individuals to adopt a ________ _______ _______ ____ __________ ______.
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