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Developing an effective e-commerce website requires a combination of business planning, technology, customer understanding, security, and continuous improvement. The first strategy is to identify the target market and understand customer needs. The website should be designed according to the age, preferences, purchasing behaviour, income level, and technological familiarity of its intended customers. Proper market research helps in selecting suitable products, pricing methods, promotional techniques, and website features. The second strategy is to develop a clear business and e-commerce model. The organization should decide whether the website will operate as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C), or another model. The business model determines the __________ ________ ___ _____ ________ ___ __________ ______ ____ _______ ____.
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